Cohen discusses the rise of consumerism in post-war America and how this rise was tied into politics and policies.  While the push was on for returning soldiers to buy homes, attend college, and attain the American Dream, African American soldiers were not a ready mix into this blooming economic period.  Their voices were largely ignored, starting the bigger gaps between the haves and the have-nots.  Poorer, colored people were banned from shopping centers and by homeowner associations.

The majority of people in some areas then, had the least amount, while the top tier of their society controlled the majority of things.  Almost one hundred years after the Civil War, the Jim Crow laws, and fighting with honor in their country’s Armed Forces, yet many African Americans could not participate in the rise of consumerism that was transforming America in the 1950s and 1960s.  However more African Americans were becoming educated, attending college, looking towards their future and wanting what the American Dream that was being sold to everyone else.  They were tired of getting second class goods and services. Enough was enough and it was time for a revolution – the Civil Rights movement.